Apply for Distribution

Our focus as a distributor

We are looking to take on established and emerging Australian and International publishers who wish to expand their reach in the Australian market. We distribute titles for all ages and pride ourselves on offering a variety of independent titles.

We are interested in receiving applications from publishers who:

  • Publish regularly - defined as publishing a minimum of four titles per year

  • Produce quality books

  • Want to expand further into the traditional retail market, online retailers, educational and library supply.

At this time we are not interested in applications from publishers with only a single-title, with no further titles planned or in production, or who otherwise do not meet the schedule of publishing regularly.

Please take the following steps to enquire about distribution:

1. Download the application form here. If you would like to send the form in advance of any samples, please email it to 

2. Please post sample copies of your book/s (this could be a galley proof or advance copy if it has not yet been published), with your completed form to the below address. Please note that we are unable to return any samples or proofs submitted:  

Attn: Distribution enquiry
Novella Distribution
Unit 3/5 Currumbin Court
Capalaba QLD 4157

Due to COVID-19 there are delays in receiving sample copies and assessing applications. We appreciate your patience at this time.

3. Once we receive your form and book/s, we will assess your application and respond to you.


What is distribution?

As a trade distributor we wholesale to large online retailers, retail bookstores (both independent and chain stores), and educational and library suppliers. Our large list of titles available to order allows us to form relationships with these key stakeholders. 

When should I apply for distribution? 

If this is your first title, or if you have titles releasing soon, don't wait until your book is released. The best time to apply for distribution is as soon as you have the publication information ready (ie. title, description, pricing, cover jacket). We submit data to our key partners three months ahead of publication, so it is best to apply well in advance of release. The ability to provide advance notice of publication is crucial to a distribution partnership.

Are my books right for trade distribution?

A trade distributor is responsible for selling to trade accounts when you are ready to expand from direct and small scale selling. Not every book is right for the trade distribution model and distribution is not a substitute for building your brand and audience.

Have a specific question about distribution?

Please email